The Philippine watermelon market was once dominated by the dark green watermelon varieties. Upon introduction of Sweet 16 F1, a hybrid green striped watermelon variety, the market landscape has changed.
Consumers began to like the sweet taste of this variety. Improved varieties like Sweet 18 was also introduced in 2007 to address incidence of diseases.
East-West Seed has also introduced new types like the orange delight and red delight varieties.