One of East-West Seed’s hybrid superstars, our crop innovations with bittergourd started back in 1986. There was great potential for such a high-input, high-priced crop as a profitable source of income for farmers. The most ‘bitter’ tasting vegetable and popular for its unique taste and many medicinal qualities, the bitter gourd was perfect for hybrid development.
Originally of African and Asian origin, bitter gourd is now grown widely across India, Indonesia, Myanmar, the Philippines, Thailand, Pakistan, and Sri Lanka. East-West Seed has transformed a tentative semi-commercial crop into a major commercial crop in the tropical regions.